About me
I´m
Natalia Bori.
A career shaped from within the industry.
Over twenty years working internationally across fashion and retail have given me a deep understanding of the business — how its different parts connect, where value is created and what ultimately drives performance.
My career began at Inditex, where I worked across different areas of the business and contributed to the development of a new brand.
I then spent thirteen years at C&A’s international headquarters in Germany, building my expertise across product, buying and commercial strategy while working with international markets, teams and suppliers.
Those years shaped the way I understand the industry. I believe the best decisions come from connecting business, product and customer. Understanding what customers want, how their expectations evolve and what they value is as important as creating a proposition that meets those needs profitably and sustainably.
After more than a decade in Germany, I returned to Galicia to bring that experience into a new stage of my career.
Today, I work alongside businesses and leadership teams that need an experienced, independent perspective to bring clarity to complexity, sharpen priorities and make better decisions.
MY VALUES
HONESTY
Being clear, even when it is not the easiest option.
I value relationships built on trust, openness and respect. That means speaking honestly, and being equally willing to listen.
CURIOSITY
Never stop asking why.
I am naturally curious about what lies behind things — understanding why they work, exploring different perspectives and always being open to learning something new. Because there is always something new to understand.
COMMITMENT
Showing up fully.
When I take something on, I give it my full attention and take responsibility for seeing it through. Commitment, to me, means being genuinely invested in what I do.
EXCELLENCE
Always looking for better.
I care about doing things well — about the details, the thinking behind them and not settling for good enough. And the standards I value in others are the ones I expect first from myself.